How to Build an Inbound Marketing Campaign: What You Need to Know

It's estimated that there are currently 33.2 million small businesses in the US. This comes as no surprise since small businesses make up over 90% of all US businesses.

If you own a business, there are certain things you have to do. One of these things is build an inbound marketing campaign.

Every business needs inbound marketing to find loyal customers. This guide will break down the step-by-step process of creating a campaign.

Keep reading to find out how to build an inbound marketing campaign.

Identify Your Audience

There are many inbound marketing campaign elements. One of the most important elements is identifying who your audience is.

No matter what kind of marketing tactic you are using, this is vital. Every business has a pool of customers they are trying to reach.

If you are an IV therapy company, you may be trying to reach health-conscious customers. This is different than if you are a business offering something like home-improvement products.

Knowing who your audience is will help you find them and attract them. You should understand they are demographics, behavior patterns, and motivation.

This is why experts recommend creating a customer persona when creating a campaign.

Create Goals and Track Analytics

Do you want to build an inbound marketing campaign for your business? If so, the first thing you need to do besides finding your audience is create goals.

It is all well and good to have a campaign, but you need direction. Without goals, you won't know how to track your progress or know how to improve your strategy.

These goals should be realistic and achievable. The best goals are usually smaller, allowing you to work your way up to bigger goals.

Along with your goals, you need to be using analytics software. Analytics allow you to track how well your campaign is working in alignment with your business aspirations.

If you aren't tracking your analytics, a campaign is not going to be very successful.

Understand Long-Tail Keywords

Marketing businesses online can feel very intimidating. But there are ways to break this down into actionable steps.

One thing to remember about your campaign is that it needs to be SEO-friendly. This will help you to rank on Google, pushing your campaign to more people.

Something to focus on is finding the best long-tail keywords. These are longer keywords that your desired customer is searching for.

Incorporate these keywords throughout your campaign for the best results. You should be making inbound marketing content to help you do this.

This includes things like regular content posts that are SEO optimized. Make sure you do not keyword stuff, as this can have the opposite effect of what you want.

Create an Offer

One of your inbound marketing goals should include an action. Your campaign needs to encourage a potential customer to do something.

For instance, you can provide checklists and cheat sheets for potential customers. Or they may get access to an e-book or a special podcast.

These offers help to grow your brand and encourage customer loyalty. They also add value to your campaign, giving the customer something they need.

Create the Landing Page

There are specific pages that every business website requires. One of the most important pages is having a landing page where the customer is directed to.

This is the page that your campaign is pointing to in most instances. You may even have multiple landing pages depending on the type of campaign.

You can have educational landing pages that provide content and information for the customer. Or you could have more sales-based landing pages that promote your business.

Both are valuable pages that help the customer to understand your business. If these options feel overwhelming, you may want to invest in Digital Marketing for IV Therapy businesses.

These kinds of marketing businesses handle your campaigns so you don't have to worry about it.

Use Automation

There is a lot of work that goes into inbound marketing campaigns. There are a lot of moving pieces, and you have to make sure things go smoothly.

When leads convert, you need to have automation software to rely on. This allows you to follow up with customers to build a better relationship.

Examples of this include having follow-up emails. These introduce you to the customer and provide more information that they may need.

Following up with customers is much too difficult to do on your own. That is why businesses need automation software so a customers never neglected.

Don't Forget to Share

A big part of marketing is broadening your outreach. When you have a campaign, you want it to reach as many people as possible.

To do this, you should be using social media platforms. These platforms are free and give you access to millions of users.

You can advertise your campaign and give updates about what is going on. You should also include a way for users to access the campaign or landing pages.

These accounts should also link back to your business website.

Build an Inbound Marketing Campaign: Step-By-Step Process

If you own a business, there are many sides to marketing that you need to understand. One thing to understand is how to build an inbound marketing campaign.

To do this, you need to identify your audience and create landing pages. Have goals in mind, and make sure you are using SEO optimization throughout.

Are you looking for more business-related content? Check out the other business resources on our website.