Consumer Behavior Questions and Answers | Online Quiz for Practice

46. Group which can exert influences on other because of specialized knowledge and skills is called

1. opinion leader
2. leading adopters
3. influential
4. all of above

47. Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members

1. Personalities
2. Values
3. Finances
4. Decision makers

48. Customers keeping such information that supports their attitudes towards brand is classified as

1. selective attention
2. selective distortion
3. selective retention
4. all of above

49. Consumers conducting a generic search in an Internet search engine use which type of terms?

1. retailer-related terms
2. brand-related terms
3. general product-related terms
4. brand- plus product-related terms

50. An external trigger that encourages learning is called

1. A response
2. A cue
3. Reinforcement
4. None of the above

51. According to Freud, which of the following is our conscious self?

1. The id
2. The superego
3. The ego
4. None of the above

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

1. motive
2. want
3. demand
4. requirement

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

1. Sensory limit
2. Cognitive set
3. Perceptual set
4. Psychological threshold

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

1. subculture
2. family
3. social class
4. reference groups

55. A need that is aroused up to sufficient level is called

1. want
2. motive or drive
3. Both a and b
4. none of above

56. A group of people with shared value systems based on common life experiences and situations is

1. culture
2. subculture
3. lifestyle composite
4. social class

57. A custom with a strong moral component is called

1. Taboo
2. A more
3. An imperatived
4. Ethic

58. A culture in which the norms are embedded deeply in its members is called

1. A high-context culture
2. A repressive culture
3. A low-context culture
4. None of the above

59. ...............is individuals and households who buy goods and services for personal consumption.

1. The target market
2. A market segment
3. The consumer market
4. The ethnographic market

60. .................refers to the information a consumer has stored in their memory about a product or service

1. Cognitive dissonance
2. Product knowledge
3. Product research
4. Marketing research