Consumer Behavior Objective Questions | MCQ Quiz for Practice

61. .................are based on such things as geographic areas, religions, nationalities, ethnic groups, and age

1. Multilingual needs
2. Cultures
3. Subcultures
4. Product adaptation requirements

62. ..................is one of the most basic influences on an individuals needs, wants, and behavior

1. Brand
2. Culture
3. Product
4. Price

63. ..................has become increasingly important for developing a marketing strategy in recent years

1. Change in consumers attitudes
2. Inflation of the dollar
3. The concept and the brand
4. Age groups, such as the teen market, baby boomers, and the mature market

64. ..................develop on the basis of wealth, skills and power.

1. Economical classes
2. Purchasing communities
3. Competitors
4. Social classes

65. ..................can influence the consumers thoughts about products

1. Marketing and popularity
2. Advertising, sales promotions, salespeople, and publicity
3. Sales promotion, popularity, and marketing
4. Billboards

66. Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?

1. Secondary information and Dynamic information
2. Impressionistic information and Dynamic information
3. Static information and Dynamic information
4. Dynamic information and primary information

67. Which of the following would be the best illustration of a subculture?

1. a religion
2. a group of close friends
3. your university
4. a fraternity or sorority

68. Which of the following will influence an individuals perceptions?

1. Previous experiences.
2. Individual needs.
3. Sensory limitations.
4. All of the above.

69. Which of the following statements is true about the goal theory of motivation?

1. People with easier goals will perform better than people with difficult goals.
2. A persons level of commitment to a goal will not regulate the level of effort expended.
3. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.
4. People with difficult goals will perform better than people with easier goals.

70. Which of the following is NOT one of Hofstedes dimensions?

1. Masculinity-femininity
2. Individualism-collectivism
3. Wealth-poverty
4. Environment

71. Which of the following is NOT a stage in acculturation?

1. Honeymoon
2. Rejection
3. Quittance
4. Confidence

72. Which of the following is NOT a situation in which consumer behavior occurs?

1. communications situation
2. purchase situation
3. usage situation
4. all of the above are situations in which consumer behavior occurs

73. Which of the following is not a sales forecasting method?

1. Leading indicators.
2. binomial regression.
3. Time lag analysis.
4. Time series analysis.

74. Which of the following is a situation in which consumer behavior occurs?

1. communications situation
2. purchase situation
3. usage situation
4. All of the above

75. Which of the following also includes a situation-specific component?

1. personality
2. self-concept
3. involvement
4. demographics