76. Which of Maslows needs reflects individuals desires for status, superiority, self respect, and prestige?
77. Which need in Maslows hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?
78. When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called
79. What refers to the buying behavior of final consumers.
80. What is the single factor that best indicates social class.
81. What is the middle class concerned about?
82. What does VALS stand for?
83. Understanding of consumer needs and then develops a marketing mix to satisfy these needs
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