Digital Marketing MCQ Questions and Answers for Practice

1. Who is the father of digital marketing?

1. Philip Kotler
2. Bruce Clay India
3. Justin Hall
4. None of the above

2. The term Digital Marketing was first used in the

1. 1999s.
2. 1990s
3. 1980s.
4. 1989s.

3. If the speed of displaying the website is slow then...........ranking method is used

1. technical
2. on page
3. off page
4. load page

4. .....................is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

1. Pay Per Click (PPC)
2. Digital Asset Optimisation (DAO)
3. Social Media Marketing (SMM)
4. Search Engine Optimisation (SEO)

5. ..................occurs when a websites structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

1. Paid inclusion
2. Site optimisation
3. Contextual search
4. Pay per click

6. ..............is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.

1. Link building
2. Reputation management
3. Blogging
4. None of the above.

7. ..............is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

1. Internet marketing
2. Search marketing
3. e-marketing
4. Mobile marketing

8. A database of information that is maintained by human editors and lists websites by category and subcategory with categorisation is known as:

1. A search directory.
2. Automated voice response (AVR).
3. Apps.
4. SEO.

9. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

1. Search marketing.
2. E-mail marketing.
3. Internet advertising.
4. Social web marketing.

10. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

1. Search marketing.
2. Internet advertising.
3. Permission-based email marketing.
4. Social web marketing.

11. A portal which is an online platform operated by a third party and is open to buyers or sellers in aparticular industry is a:

1. vertical and horizontal e-marketplace.
2. supplier-oriented marketplace.
3. buyer-oriented marketplace.
4. B2B independent e-market place

12. A portal which is normally run by a consortium ofbuyers in order to establish an efficient purchasingenvironment is a:

1. B2B independent e-marketplace.
2. buyer-oriented marketplace.
3. supplier-oriented marketplace.
4. vertical and horizontal e-marketplace

13. All of the following are reasons more people dont shop online except

1. lack of trust in online merchants.
2. lack of convenience.
3. inability to touch and feel the product.
4. fear of misuse of personal information.

14. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

1. Search Engine Optimisation (SEO).
2. Contextual Advertising.
3. Digital Asset Optimisation (DAO).
4. Pay Per Click (PPC).

15. Current changes in behaviours clearly show that...............is taking over more and more of consumer online searches.

1. social media
2. mobile
3. internet
4. blog