Marketing Management MCQ Questions and Answers for Practice

1. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

1. debit card
2. credit card
3. smart card
4. none of these

2. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

3. ..........was first used by Eugene J Kelly.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

4. Which of the following is against marketing concept ?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

5. Which of the following is known as market aggregation?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

6. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls

7. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these

8. ..........is a security protocol based on digital certificates.

1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these

9. ...........marketing uses telecommunication devices to reach prospective customers

1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these

10. The best channel of distribution for Vacuum cleaner is

1. Direct marketing
2. Mail order Business
3. Self service
4. None

11. Which of the following is not a sales promotion tool

1. Discount
2. Dealer contest
3. Advertisement
4. Consumer contest

12. Behaviour exhibited while purchasing a car is an example of

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

13. Consumers show .............while buying their products on regular basis

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

14. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

1. E-advertising
2. E-branding
3. E-commerce
4. E-marketing

15. Which of the following is not a risk in internet based transaction

1. eavesdropping
2. spoofing
3. encryption
4. unauthorized action