Marketing Management Questions and Answers in Quiz Form 14 for Practice

196. Yellow revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these

197. AIDAS stands for

1. Attention, Interest, Desire, Action, Satisfaction
2. Action, Interest, Decision , Attention, Service
3. Attention, Interest, Attitude, Action, Satisfaction
4. None of these

198. The three major types of non store retailing are direct selling, direct marketing and

1. Automatic vending
2. Self service store
3. Retail chain
4. None of these

199. ..........is not a sales force promotion scheme.

1. Bonus to sales force
2. Slotting allowance
3. Sales force contests
4. None of these

200. Which of the following is not a component of brand equity

1. Brand awareness
2. Brand association
3. Brand loyality
4. Brand cohorts

201. Which is not a level of brand loyality.

1. Brand preference
2. Brand recognition
3. Brand insistence
4. Brand equity

202. Air conditioners are an example of ...........goods.

1. Brown
2. White
3. Red
4. Orange

203. American expression for fast moving consumer goods is ..........goods

1. Brown
2. White
3. Red
4. Orange

204. A person who purchases a product or service either for his own consumption or for others is known as

1. Buyer
2. Customer
3. Consumer
4. None of these

205. Market where demand for goods is greater than supply.

1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market

206. Market in which supply is greater than demand.

1. Buyers market
2. Sellers market
3. Retail market
4. Wholesale market

207. The word channel is derived from the French word,

1. Cann
2. Chaan
3. Canal
4. None of these

208. ..........means the set of marketing intermediaries through which the goods flow from the producer to consumer.

1. Channel of distribution
2. Direct marketing
3. Intensive distribution
4. None of these

209. ..........is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

1. Cheap-jacks
2. Hawkers
3. Market traders
4. None of these

210. The negative feeling which arise after purchase causing inner tension is known as

1. Cognitive dissonance
2. Post purchase dissonance
3. Buyers remorse
4. All of these