Marketing Management Quiz | Marketing Management Question and Answer for Practice

31. ..........means moving of finished goods from one end of a producer to consumer.

1. Exchange of goods
2. Transfer of goods
3. Physical distribution
4. None of these

32. Brands add value for both customers and the firm by

1. Facilitating purchase
2. Establish loyality
3. Both a and b
4. None of these

33. Which of the following is not an element of demographic segmentation

1. Family size
2. Population density
3. Income
4. Religion

34. ..........can be used to minimize the risk of security breaches or viruses.

1. Firewall
2. Backups
3. Encryption
4. Digital signature

35. ..........is not a dealer promotion scheme.

1. Free goods
2. Trade allowance
3. Coupons
4. All of these

36. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1. Frequency marketing
2. event marketing
3. viral marketing
4. none of these

37. Market where goods are transacted on the spot or immediately

1. Future market
2. Spot market
3. Perfect market
4. None of these

38. Market where there is no physical delivery of goods

1. Future market
2. Spot market
3. Perfect market
4. None of these

39. Marketing to babies in the womb is ..........marketing.

1. Galimatias
2. viral
3. guerilla
4. morph

40. Which of the following is not a main objective of personal selling ?

1. generate sales
2. build awareness and appreciation for the product
3. create personal contact
4. none of these

41. Marketing is a ..........process

1. Goal oriented
2. Exchange
3. Social
4. All of these

42. Which of the following is a method of Competition Based Pricing

1. Going Rate Pricing
2. Sealed Bid Pricing
3. Customary Pricing
4. All of these

43. Marketing is applicable in

1. Goods
2. Events
3. Property
4. All of these

44. ..........is the marketing of products that are regarded to be safe for the environment.

1. Green marketing
2. Social marketing
3. Gaimatias marketing
4. none of these

45. ..........is the marketing of a social message with a view to changebehavior of peoples habit.

1. Green marketing
2. Social marketing
3. Gaimatias marketing
4. none of these