Marketing Management Questions and Answers | Online Quiz for Practice

46. Rising profits is a feature of which stage of PLC.

1. Saturation
2. Growth
3. Introduction
4. Maturity

47. Which of the following is not responsible for the emergence of relationshipmarketing?

1. changing role of woman
2. Growth of service economy
3. rapid technological advancement
4. an increase in the level of customer awareness and education

48. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.

1. Phishing
2. Hacking
3. Spoofing
4. Eavesdropping

49. ..........retailers open their shops on fixed days or dates in a specified area.

1. None of these
2. Hawkers
3. Kiosks
4. Market traders

50. The essential criteria for effective segmentation is

1. All of these
2. Homogenity
3. Measurability
4. Profitability

51. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

1. None of these
2. Horizontal channel
3. Vertical channel
4. Cross channel

52. Which of the following is not a services?

1. none of these
2. Hospital
3. banking
4. insurance

53. The retailer sells goods in ..........

1. None of these
2. Huge quantity
3. Small quantity
4. Not sufficient

54. A good catchy phrase used and repeated often in an advertisement is

1. Slogans
2. Idea
3. Brand name
4. Trade mark

55. Which of the following is not a characteristic of service marketing?

1. perishability
2. Intangibility
3. separability
4. heterogeneity

56. Services are .............

1. none of these
2. Intangible
3. perishable
4. both a & b

57. The strategy of using as many out lets as possible is called

1. All of these
2. Intensive distribution
3. Cohesive distribution
4. Wide distribution

58. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

1. viral
2. Internet
3. digital
4. email

59. Word of mouth marketing through electronic channels like email, internet etc isknown as

1. viral
2. Internet
3. digital
4. email

60. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

1. Growth
2. Introduction
3. Maturity
4. Decline