Marketing Management Questions and Answers in Quiz Form 7 for Practice

91. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks

92. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

1. Partnership
2. viral
3. guerilla
4. morph

93. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

94. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

1. Penetration
2. skimming
3. going rate
4. none of these

95. Which of the following is not an element of service marketing mix?

1. People
2. packaging
3. process
4. physical evidence

96. The process of direct communication between the sales person and a prospect is called

1. Personal selling
2. Direct marketing
3. Advertising
4. None of these

97. The concept of marketing mix was developed by

1. Philip Kotler
2. Stapleton
3. NH Borden
4. Albert W Emery

98. ..........is not included in the product factor

1. Physical nature
2. Technical nature
3. Suitability
4. None of these

99. Transport system creates .........utility.

1. Place utility
2. Time utility
3. Customer utility
4. All of these

100. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

1. Planning
2. execution
3. feedback
4. none of these

101. Marketing research is a part of ..........stage of rural marketing strategy.

1. Planning
2. execution
3. feedback
4. none of these

102. ..........is not a pre test to evaluate advertising effectiveness

1. Portfolio test
2. Consumer Jury method
3. Recognition test
4. None of these

103. The companies that have become a tried and trusted household name are

1. Positioned by Product Attributes and Benefits
2. Positioned by Brand Endorsement
3. Positioned by use, Occasion and Time
4. Positioned by Corporate Identity

104. The act of creating an image about a product or brand in the consumers mindis known as

1. Positioning
2. Target marketing
3. Market segmentation
4. Product differentiation

105. Using the names of companys powerful brands for line extentions is

1. Positioning by Product Attributes and Benefits
2. Positioning by Brand Endorsement
3. Positioning by use, Occasion and Time
4. Positioning by Corporate Identity