Marketing Management Questions and Answers in Quiz Form 8 for Practice

106. Positioning by emphasising the special attributes and benefits of the product is known as

1. Positioning by Product Attributes and Benefits
2. Positioning by Brand Endorsement
3. Positioning by use, Occasion and Time
4. Positioning by Corporate Identity

107. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.

1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Penetration Pricing

108. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Penetration Pricing

109. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of

1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Captive Product Pricing

110. Anything that has the ability to satisfy a consumer need is known as

1. Price
2. Package
3. Product
4. Promotion

111. Rural consumers are ..........

1. Price sensitive
2. less price sensitive
3. quality conscious
4. none of these

112. Shiny hair in case of a shampoo is a ...............utility

1. Primary
2. Evolved
3. Generic
4. None of these

113. ..........refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

1. Proactiveness
2. Productivity
3. professionalization
4. none of these

114. The only revenue producing element in the marketing mix is.

1. Product
2. Price
3. Place
4. Promotion

115. ..........factor is not considered as an important one while selecting channel of distribution

1. Product
2. Market factor
3. Colour
4. None of these

116. Which of the following is not an element of Social marketing mix?

1. Product
2. Price
3. Distribution
4. People

117. If advertising give focus on a particular product or brand, it is known as

1. Product advertisement
2. market advertisement
3. Institutional advertisement
4. None of these

118. When the advertisement is to create an image or reputation of the firm, it is a case of

1. Product advertisement
2. Institutional advertisement
3. Reminder advertising
4. None of these

119. The set of all the products a firm made available to consumers buy is called.

1. Product line
2. Product mix
3. Product category
4. None of these

120. Trading up is a method of product line modification by.

1. Product line expansion
2. Product line contraction
3. Quality variation
4. None of these