Marketing Management Questions and Answers in Quiz Form 9 for Practice

121. Trading down is a method of product line modification by.

1. None of these
2. Product line expansion
3. Product line contraction
4. Quality variation

122. ..........means placement of company product or products in the minds of target consumers relative to the competitive products

1. None of these
2. Product positioning
3. Product display
4. Product expression

123. Warehousing creates .........utility

1. Customer utility
2. Product utility
3. Place utility
4. Time utility

124. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

1. Selling
2. Production
3. Holistic
4. Modern

125. Profit through Customer Satisfaction Is aimed in which concept

1. Selling
2. Production
3. Holistic
4. Marketing

126. Where sellers combine several products in the same package is known as

1. Promotional Pricing
2. Psychological Pricing
3. Captive Product Pricing
4. Product Bundle Pricing

127. Medical treatment with ayurvedic massage is an example of

1. none of these
2. Pure tangible good
3. hybrid
4. pure service

128. Multilevel marketing is also called

1. None of these
2. Pyramid selling
3. Hybrid selling
4. Horizontal selling

129. ..........is not a post test to evaluate advertising effectiveness

1. Portfolio test
2. Real Test
3. Opinion research
4. Association test

130. Yellow goods include ..........goods.

1. White & orange
2. Red & white
3. White & brown
4. Orange & red

131. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called

1. Rural market
2. Regular periodic market
3. Seasonal market
4. Daily market

132. Markets located in the heart of the region specializing in few crops like banana, onions etc are called

1. Rural market
2. Regular periodic market
3. Seasonal market
4. Daily market

133. Permanent rural market with continuous trading activity is called

1. Rural market
2. Regular periodic market
3. Seasonal market
4. Daily market

134. Markets which are organized and regulated by statutory measure are

1. None of these
2. Regulated markets
3. Unregulated markets
4. World market

135. Branding is a function of

1. Facilitating
2. Research
3. Exchange
4. Physical supply